Why We Need a Food Revolution
India is facing a health crisis, fueled by misleading marketing. Giant companies sell us junk disguised as health food. It's time to fight back with the most powerful weapon: knowledge.
Unbiased & Independent
I have never accepted a single rupee from any food brand. My advice is 100% for the people, always.
Simplicity is Key
Nutrition doesn't have to be complex. I break down science into simple, actionable advice for everyone.
Truth Over Trends
We focus on fundamental truths about nutrition and health, not on passing fads or restrictive diets.
Humour as a Weapon
A spoonful of humour helps the truth go down. Learning about health should be engaging and enjoyable.
The Journey of the Movement
A single video sparked a revolution. Here's how our fight for food transparency unfolded.
APRIL 1, 2023
The Spark
With just a few thousand followers, I posted a video analyzing the high sugar content in Cadbury's Bournvita. The internet noticed.
APRIL 2023
The Backlash & The Uprising
The video went viral with over 12 million views. Mondelez sent a legal notice, but the public support was overwhelming. The NCPCR intervened, validating our concerns.
DECEMBER 2023
A Tangible Victory
A huge win for consumers! Following immense public pressure, Mondelez reduced the added sugar in Bournvita by nearly 15%.
MAY 11, 2024
A National Campaign is Born
We launched "Label Padhega India," a movement to make reading food labels a national habit, backed by celebrities, doctors, and you.
2024 & BEYOND
Policy Influence & The Future
Recognized by Forbes India and began assisting policymakers in Parliament. The fight continues against every misleading label and false claim. The revolution is growing.
Our Impact: Real Change, Real Results
When we speak up together, powerful corporations listen. Here are some of our biggest wins.
The Bournvita Sugar Reduction
Challenge: A "health drink" with nearly 50% sugar.
Action: Viral video, public pressure, and regulatory attention.
Result: The company cut added sugar by ~15% and the government ordered it removed from the "health drinks" category.
Changing Lay's India's Oil
Challenge: Lay's India used palm oil while its international counterparts used healthier oils.
Action: A video highlighting this discrepancy gained massive traction.
Result: PepsiCo India announced a transition away from palm oil to healthier alternatives for its chips.
Exposing "100% Juice" Claims
Challenge: Brands misleadingly labeled sugary drinks as "100% Juice."
Action: Consistent content exposing the false labels.
Result: FSSAI, India's food safety authority, banned the use of the term "100% Juice" on such products.
Join the Food Revolution
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